American clothing company
For the Dutch drag queen, see Juicy Kutoure.
Juicy Couture is an American casualwear and dress clothing brand based in Arleta, Los Angeles, California. Best known for their velourtracksuits which became a luxury staple in the s,[2][3] the company was founded by Pamela Skaist-Levy and Gela Nash-Taylor in [4] and was later purchased by the Liz Claiborne fashion company in Juicy Couture has turned into a global seller with their velour tracksuits and other fashions that span clothing, denim, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and babywear.[5]
Juicy Couture was started by two friends in Gela Nash (before marrying Duran Duran's John Taylor) and Pamela Skaist-Levy (while married to filmmaker Jefery Levy), both residing in Pacoima, California, decided to create their own fashion label, Travis Jeans, in selling maternity pants. In they changed the name to Juicy Couture.
All Juicy Couture items are manufactured with the company signature logo: two highland terriers holding a shield bearing three hearts and Love P&G (for Pamela and Gela). A crown lies on top along with a Juicy Couture flowing banner. Following this, the brand juicy couture has had multiple revisions of their signature tag, such as the most well known square tag with the dogs on it, along with their newer tags. Juicy couture has multiple different colored tags that correspond to different articles of clothing.
Juicy Couture shop in Hong Kong
Juicy Couture display
From , after establishing their company and needing to get public attention for the brand, Nash and Levy started to send their completed designs to celebrities. In , the famous Juicy tracksuit was introduced and custom designed for Madonna;[6] who turned the velour tracksuit into a trend. The public appearance of clothes worn by celebrities made the brand famous almost instantly. Madonna was the first big breakthrough celebrity endorsement for the company. Later, in , the velour tracksuit once again became very popular among celebrities such as Jennifer Lopez, Britney Spears, and Paris Hilton.[7] Juicy Couture then became a brand known around the world for the image of being the outfit of the "new money".[8] Juicy Couture was a limited brand being available at few locations until the late s.
In formerly Liz Claiborne Inc. (later known as Fifth & Pacific Companies, Inc.) acquired the company.
On November 1, , LeAnn Nealz was named president and chief creative officer. In this position, she would be responsible for all creative elements of the business including product design of the items, marketing and store design and reporting to Edgar Huber, chief executive officer of Juicy Couture.[9] Former Vogue accessories director Michelle Sanders was also hired to handle new licenses for jewelry, handbags and swimwear.[10]
An informed "guesstimate" put Juicy sales at about $ million in one year. Vogue noted the company's growing – even exploding – popularity, saying, "The time may have come when Seventh Avenue's lofty vantage point suddenly seems less relevant than the ground-level perspective of the designer as consumer."[11]
On October 7, , Fifth & Pacific, Inc. announced that they would sell Juicy Couture to Authentic Brands Group for $ million.[12] In June , the company was reported to be closing all its stores in the United States, with the closure expected by the end of June The company's 60 international stores would remain operating. In September , Juicy Couture began being sold in Kohl's in the United States.[13] In , JCPenney began selling Juicy by Juicy Couture.